The main trend - is that Belarusian consumers provided a huge credibility brand

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In late January, held the Prize Award Ceremony "National Brand", and on the packaging of goods will be a new character, which will become a mark of quality and people's trust - "People Make in 2014."
The competition is held under the patronage of the Ministry of Trade. What is the main feature of the Prize, as benefits as ordinary consumers and enterprises of Belarus, told producer Award, Director of RA "White Karon" Alain Ustsinovich.
The uniqueness of the competition best short films 2011 is the absence of the jury. Winners are selected by the residents of Belarus published in the media, including the Internet profiles. Circulation alone publications, which were published in the questionnaire, was 800,000 copies. Organizing Committee were approved by the most massive 120 nominations nationwide goods and services. In these categories, best short films 2011 consumers were asked to name brands that they love, trust, and who are willing to recommend. These factors were the key criteria for choosing brands who won. Of course, for companies win in this contest honorable and desirable. It is one thing - well-built distribution system on a national scale, the investment in a decent marketing and advertising best short films 2011 strategies that can ensure planned sales and the other - the love and trust of buyers who "voted my heart," as in the questionnaires was not one answer, only a list of nominations. Therefore, even for many well-known market leaders victory was an unexpected event and a good opportunity for PR-business season start in the new year.
How did you manage best short films 2011 to collect profiles, because Belarusians are not very active, frankly. How wide geography and composition profiles presented voted on socio-demographics?
Voting was conducted in two stages, and we received a total of 1583 questionnaires from all regions of Belarus, represented almost evenly. Leadership was still Minsk region, Minsk due representation (32%). In general, the vote was attended by representatives of all ages and social groups. More than half of all voters were people aged 25-44 (51%). Actively manifested itself, of course, the female audience (61%). Given that the profiles contain quite a number of issues, and to improve the activity of the population to vote, we organized a raffle - gold and silver bullion. We specifically did not play real prizes, not to lobby for the interests of a particular brand. This not only contributed to a more active participation of people in the voting, but also helped us to get the correct completed questionnaire containing best short films 2011 sociodemographic data. This facilitated the control and reliability of the Supervisory Board Award voting, which were presented the results and, in fact, own profiles. Therefore, the reward received during this contest - objective, prestige and become a specific benchmark to select the winning products in the future.
Awarding Ceremony will be held January 31, 2014. First organized in Belarus will be a TV version of the competition for choosing the best products and services. List of winners will be widely represented in the media, so that any citizen of the country will be able to relate their preferences with the results of the Prize. Their participation in the ceremony confirmed the known media persons, musical artists and groups from Belarus. Will be present, of course, representatives of ministries and departments to personally congratulate the winners, whose brands, thousands of consumers considered the best. In the future winners will be able to use the symbolism of the Prize in its promotional materials, including on the packaging or product label. best short films 2011 Thus, there will be a kind of union of the market leaders who have earned the trust of consumers and justified - "People's Brand."
The main trend - is that Belarusian consumers provided a huge credibility brand "Made in Belarus". In the vast majority of nominations winners were Belarusian goods and services and their manufacturers, despite the fact that no divisions or restrictions on the voting was not. The winners were chosen by consumers on the basis of spontaneous best short films 2011 knowledge and perceived quality, which are key indicators of intangible assets of the brand, and what is born of his leadership. Team victory Belarusian companies - witness a breakthrough technology in the Belarusian