from 668 to 900 USD
4
More recently officially announced the appearance of new competition in Belarus consumer recognition-Award "People's Brand." To learn more about this event, as well as modern trends in the field of branding, we turned to the producer Award "People's Brand" and the International Festival of Advertising and Marketing "White Square", the director of RA "White labina mitevska Karon", member of the Board of the Association of Advertising labina mitevska Organizations Belarus Alena Ustsinovich.
The idea came about a few years ago. Analyzing the processes occurring in the development and promotion of brands in Belarus labina mitevska became obvious to me that the competition, which involved would evaluate and studied mass consumer preferences on a wide range of categories of goods and services through labina mitevska an open vote in the media, labina mitevska unfortunately, not exists. But it is precisely the mass consumer is a key element in the evaluation of marketing activities predpriyatiy.Posle sufficiently deep understanding of the topic, it became clear that the involvement of the population labina mitevska in the dialogue between Belarus and the producers of goods and services and information obtained labina mitevska as a result, have immense value to marketing professionals as a learning tool Branded consumer consciousness and additional labina mitevska power to promote their brands. In addition, a wide range of consumers the opportunity to reflect, and to determine nazvatsvoi favorite products, services, not always understanding, perhaps, labina mitevska that such a trademark or brand, but to cast their vote in appreciation for those who make the best. Thus the concept of consumer acceptance of the Prize "National Brand" in Belarus. labina mitevska
Certainly, labina mitevska willows world practice, and in our country, there are many contests that determine the best products or products with the different aspects and technologies. And this is natural, since such contests help businesses be in "good shape" to develop and offer the market better products or services. For many years, with many competitions and in Belarus and abroad, we have friendly, partnerships. But in the case of "national labina mitevska brand" we set sights on national recognition and etoogromnaya responsibility labina mitevska and to those who voted and those who will vote for consumers. We objectively assess labina mitevska the results of voting, and I invite the active participation by all who are interested in improving the quality of products and services presented in Belarus.
Vchem essence of competition labina mitevska and the participation in it will be useful for companies, not only for the future winners, but also small and medium-sized businesses, young businesses that find it difficult to compete with the leaders?
Everything is quite simple, clear and transparent. November 11, we will publish in the media, including the Internet, the questionnaire for the popular vote for their favorite brands. According to the results of voting will be determined brands labina mitevska leaders in terms of national recognition. The winners, of course, will have the right to use the symbolism of the Prize "National Brand" http://www.narodnayamarka.by on the packaging / label their products. However, the value of the Prize for the participants labina mitevska actually much broader. Presenting the general labina mitevska public the results of the popular vote, award, of course, will contribute to the promotion of well-deserved winners. But for many companies the second, third and even fourth position in the ranking of the winners after a strong leader in their nominations is some evidence of success, stimuldlya further development and growth, achieve higher economic performance.
Are you planning to create a distinction under the terms of voting for domestic and foreign brands, because our businesses to compete harder and product labina mitevska quality, labina mitevska packaging, and in the budgets for promotion?
No, we will not artificially adjust to the situation, which could be beneficial in some participants. In many projects, which are organized by the RA "White Karon", including in marketing and advertising Festival "White Square", we maintain a certain high standard of international standards in the assessment principles. Topics and valuable, prestigious awards for the participants. But the case of "national brand" special. labina mitevska We refused, for example, by the presence in the questionnaire categories "cigarettes" or "tobacco products." We did not create a very narrow or premium category, even by the very title of the award. Nevertheless, the very name "National Brand", we hope to once again draw attention to their Belarusian consumers, domestic goods. Corporate Identity Award, razrabotannyyRA "White Karon", based on the national character of the Prize, the reflection of which are known worldwide Slutsk belts. And the main character Awards - stylized as a national ornament figure of a man - is Planning a
